Mabely Q Branding Session | Erin - Cait Kramer Photography

Y’all… if you haven’t met Erin yet, GET READY. This woman is a FORCE, a joy, and someone that everyone needs to meet. Erin is a deafblind entrepreneur and educator who works to help other businesses create a customer experience that makes everyone feel like they belong. She is an accessibility coach and educator who helps businesses avoid continuing the cycle of exclusive, inaccessible businesses. In addition to that, she is one of the kindest and most thoughtful people, makes everyone feel at home, and is an open book. Educating is part of who she is— I learned SO much during our session together (And was also inspired to hop back into taking ASL classes… did I mention Erin is also bilingual?!).

Through Mabely Q, Erin teaches with empathy and a holistic perspective, both from her personal experiences and what she has learned from others.

As a disabled person herself, she has been made to feel small, excluded, and under-valued. This is a horrible feeling that has made her want to do everything she can to help others avoid this in the future. This has sparked her mission to educate businesses on ways to make their customer (And employee!) experience inclusive and accessible for all. Erin teaches with empathy, creates a safe space for those to ask questions, and leads by example. She teaches businesses how to go beyond just checking a legal checkbox, essentially creating an accessibility bandaid that is not a solution to the real issue, and instead teaches true accessibility. She teaches the how in addition to the who and the why. By taking a holistic and comprehensive approach to her education, her mission is to end the cycle of mis-education and to increase accessibility for all.

Branding sessions are always a whirlwind of excitement, strategy, models, and outfit changes, and Erin’s session was no different!

We met at her home in Maryland which is basically straight out of Pinterest or a magazine. She has worked so hard to curate her space, and it made the perfect backdrop for Mabely Q‘s branding photos. Erin had everything we needed organized, and ready to go… down to custom wallpaper featuring her Mabely Q logo! She had this put up in her office which helped to incorporate so much intentionality and brand identity into her session. Erin loves color, and her brand is bold and unique yet polished and refined! Luckily, her home is too! Everything tied together perfectly to help connect her followers and potential clients to her brand and overall mission.

Erin had a few friends come over to help model for the educating and mentoring portions of her business, and it was such a joy to meet a few of her biggest supporters.

Everyone was as kind and inclusive as Erin and welcomed me right into their community… while also serving as the perfect models to represent Erin’s business.

Erin was styled by Katherine Bignon who helped her lean into her bold but professional vibe filled with color, personality, and brand identity. With custom “Successability” attire crafted especially for Erin’s session, every detail from her location to her attire was thoughtfully curated to connect with those that she wants to be connecting with.

While I’m retiring from branding photography to focus on weddings, grad portraits, and families, and Erin’s sessions still deserves a place in the spotlight. Her session is my second to last brand photos, and she was one of the most incredible people to work with as I close this chapter in my business! Since her session, it has been such a joy to watch her put them to use to grow Mabely Q.

Before you scroll her gorgeous session, be sure to follow Erin! While she is a joy and an amazing follow just because of who she is, her message and education is what truly makes her account shine. EVERYONE could learn something of value from Erin, so go ahead, and connect with Mabely Q on the web:

Website | Instagram | Pinterest | Facebook | LinkedIn

While it is so much fun to see Erin’s images, what’s even more fun is seeing them at work! Keep scrolling to see how she has put her brand photos to use: